At Johnson & Johnson, sustainability and innovation go hand in hand, as seen through Earthwards?, our approach for encouraging the development of more sustainable products. By fully integrating sustainable design solutions into our product innovation processes, the Earthwards? approach helps make our products better for the places we live and the billions of people who call our planet home.
The Earthwards? approach is a four-part process that starts with making sure that every product satisfies regulatory compliance and delivers on Johnson & Johnson’s high standards. To ensure our products meet environmental, health and safety prerequisites, every product team must answer the following questions:
Next, we look at each stage of a product’s life cycle—from formulation and manufacturing, to product use and end-of-life—to find opportunities to drive improvements throughout a product’s development. By focusing on the life cycle areas with the highest potential impact, we can prioritize improvements for the largest possible effect.
Earthwards? recognition is an honor reserved for our most broadly improved products. When a product achieves at least three significant improvements across our seven impact areas, a board of external experts determines if it warrants Earthwards? recognition. Watch this video to learn more.
The Expedium Verse? spinal system’s innovative design led to a reduction of instruments needed per procedure when compared to competitors. It also led to a reduction in energy and water used to sterilize and disinfect instruments by more than 70%, while also helping create time and cost efficiency in the operating room.
Pharmaceutical product etravirine is a prescription HIV (human immunodeficiency virus) medicine that is used with other HIV medicines to treat HIV infection in adults and children 6 years of age and older. This is the first product from the Janssen Pharmaceutical Companies of Johnson & Johnson that uses direct solvent reuse in the manufacturing process, and it saw a 74.8% reduction in both solvent material and waste from manufacturing.
Clean & Clear? Acne Triple Clear Bubble Foam Cleanser achieved a 31% reduction in primary packaging through use of a non-metal pump. The facial cleanser uses the innovative personal care ingredient Natrasurf?, developed by researchers at Johnson & Johnson Consumer Inc. using green chemistry techniques.
Earthwards? is an integral part of Johnson & Johnson’s Health for Humanity 2020 goals: New and existing products representing 20% of Johnson & Johnson revenue achieve Earthwards? recognition for sustainable innovation improvements.